A concise idea. A quote. A rant. Anything to remember.
Looking back on your notes gets messy sometimes. Group them by common themes, chapters, or even characters.
You get your very own wall of notes on your profile, each complete with a book cover. Say goodbye to scattered and unorganised book notes at places you don't even remember.
Click on one of the notes below to see how it works.
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Expect constant updates, bug fixes, and possibly a mobile app! If you have any suggestions or feedback, we'd love to hear from you.